Recently I was contacted by the makers of I Can't Believe It's Not Butter. Just that is funny in itself! With very little searching on my site they could've found what I think of that stuff. I thought you might like a laugh so I’m posting our email exchange…
Just a short note to introduce myself; our agency is a nationally known word of mouth marketing company.
We love your straight forward approach to educating your readers on healthy eating and are familiar with your reputation working as an accomplished home cook. I’ve noticed that you have written about butter substitutes including I Can’t Believe It’s Not Butter! before and I would like to get your point-of-view on healthy eating and making smart choices.
Right now, we’re working on a program with Unilever where we’re curious to hear your perspective on butter substitutes, as well as see if there are any opportunities to work with you to educate your readers.
So of course I couldn't resist…
“What would you like to know specifically?”
I wanted to ask a few questions to gauge your use of butter and butter substitutes in regards to which you use, any brands you prefer, etc. I'll include the questions below…
If you have a negative opinion on any of the below products/ subjects please let us know, we want to gather as much information as possible – good or bad.
* Are you familiar with the product “I Can’t Believe It’s Not Butter!”?
* If “YES”, what do you think of it? What experiences have you had with the product?
* Do you use it regularly? If so, why do you use it more often than butter or margarine?
* Do you have any buttery spreads in your refrigerator right now?
* If NO, what do you use instead?
* What is your debate between butter and butter substitutes?
* What would motivate you to use it more often?
* In general, are you a fan of healthier butter substitutes?
* If yes, why? What brand do you prefer?
* What do you educate your readers and clients about most often?
* How often are you communicating? Do you have an opportunity to educate people outside of your blog and consulting business such as cooking regularly with friends, cooking demonstrations or classes or public appearances?
* Have you recommended or addressed healthy eating/butter substitutes/making better nutritional decisions before either to friends or readers?
* What do you generally recommend and why?
* What is the main concern when talking with people about healthier eating/lifestyles/nutrition choices? What are their reasons for choosing butter or margarine or a buttery soft spread? What helps motivate them to choose a healthier option?
* What other things do your audiences care about when it comes to making better choices?
We would love to send you a VIP kit including a sample of our product, coupons, information and recipes. If you’re interested in receiving one please send us your address.
Lastly, do you have any upcoming educational opportunities we could provide you information with in addition to the VIP kit?
Thanks, I really appreciate you taking the time to answer these questions!
Now I was starting to feel kind of bad for this gal, knowing how much fun I was going to have answering her questions, and then I got this:
Thanks for your time and feedback! We truly value your opinion…
Funny thing. This was purely a research project, and as we did a little more of our own, we saw your post from last year, which filled us in on your thoughts about “I Can’t Believe It’s Not Butter!”… I think we have what we need.
It's pretty obvious that they actually did not value my opinion, ha! So I just replied with this:
“You've been very sweet in your emails and just for you personally and for your own health, I hope you'll do even more research and see that “healthier butter spreads” are exactly the opposite.
What do you think? Should I have gone so easy on her?
Isn't it sad that they, and many people out in the world, still think that a real food with ONLY cream and salt listed on the label is worse for them than a “food” loaded with unpronounceable fake chemical ingredients made in a factory?! And it's full of disgusting GMO vegetable oils that are high in omega 6's and have NO benefit to our bodies! As a matter of fact, they're one of THE worst culprits in what is the true cause of heart disease! WOW don't get me goin'. I guess it's good that I didn't let loose on her.
Confused about fats?
- There's a lot of info for you at this healthy fats post
- Or get my friend, Sarah's, book (mentioned in the link above about the butter fight): Get Your Fats Straight!
- I probably shouldn't have told him he has “crap oils” in his fryers…